The gist of this is that there are marketers out there there who are paying retailers, not just for your contact information, but for your financial information as well.
Have you ever made an online purchase and during the check-out process, you are presented with some sort of coupon or discount deal through some sort of customer loyalty program? You might think that you are safe from marketers by giving your junk email address in this situation. However, the act of giving your junk email address has given permission to the retailer to give your financial information to the partner marketer who now has permission to charge your credit card, even on a recurring basis. Basically, the third party marketer can charge you for a "loyalty program" for which you didn't know you were signing up, even though you didn't given them your credit card number. Here is CNET's article about this:
http://news.cnet.com/8301-1023_3-10293633-93.html
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